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Venture Simplification

A private family office that invests, builds, and holds.

A private family office that invests, builds, and holds.

SMPL is a private family office investing across technology, health, F&B, real estate, and sports. We come in at multiple stages — pre-money or post-money — and stay for the long term. Our portfolio companies don’t just get capital. They get a team.

SMPL is a private family office investing across technology, health, F&B, real estate, and sports. We come in at multiple stages — pre-money or post-money — and stay for the long term. Our portfolio companies don’t just get capital. They get a team.

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We unite the brightest minds
to harness AI for the benefit of humanity

We unite the brightest minds
to harness AI for the benefit of humanity

A hands-on model. When we invest, we sit with you — not above you. Our corporate operations team works at holding level across every portfolio company, bringing structure, speed, and real-world execution to businesses that have the ideas but need the infrastructure to scale.

A hands-on model. When we invest, we sit with you not above you. Our corporate operations team works at holding level across every portfolio company, bringing structure, speed, and real-world execution
to businesses that have the ideas but need
the infrastructure to scale.

VENTURE FUND

Advancing Global AI
Innovation Through
Networking and Investment

VENTURE FUND

Advancing Global AI
Innovation Through
Networking and Investment

R&D CENTER

Leading Research and
Tech Collaboration

R&D CENTER

Leading Research and
Tech Collaboration

Advances groundbreaking AI projects at the MVP+ stage

Advances groundbreaking AI projects at the MVP+ stage

Our main focus:

Empowering Founders to Build Breakthrough Products to fit & scale in their markets.

Market Analysis

Strategy

Risk Assessment

AI Core

Financial data

Team data

Our main focus:

Empowering Founders to Build Breakthrough Products to fit & scale in their markets.

Market Analysis

Strategy

Risk Assessment

AI Core

Financial data

Team data

SMPL Approach

proactive approach and comprehensive support aim to empower tech and AI startups in MENA.

$10,000,000

Smpl Fund I, aimed at supporting
tech and AI startups

Our investment thesis

Our investment thesis

We invest where we can make a difference — fast.

We invest where we can make a difference — fast.

We invest with ideas and businesses where we can add immediate value — through our ecosystem, network, and people. Or with founders who have the potential and need a partner who actually shows up.

We invest with ideas and businesses where we can add immediate value — through our ecosystem, network, and people. Or with founders who have the potential and need a partner who actually shows up.

We come in at multiple stages — pre-money or post-money. Portfolio companies get capital, connections, and a corporate operations team embedded at holding level from day one. Not a board seat. A team.

We come in at multiple stages — pre-money or post-money. Portfolio companies get capital, connections, and a corporate operations team embedded at holding level from day one.
Not a board seat. A team.

Pre-money
Validate ideas. Build the first version.
Post-money
Structure teams. Ship faster.
Growth
Optimize, expand, scale.
Operations
Embedded support from day one.
Pre-money
Validate ideas. Build the first version.
Post-money
Structure teams. Ship faster.
Growth
Optimize, expand, scale.
Operations
Embedded support from day one.

Not a board seat.
A team.

Community of experts
specializing in artificial intelligence

Community of experts
specializing in artificial intelligence

SMPL is a business group specializing in AI,
uniting professionals in investments, research,
AI and ML development.

SMPL is a business group specializing in AI,
uniting professionals in investments, research,
AI and ML development.

Mohammad Abu Sheikh
Mohammad Abu Sheikh

Founder & Managing Partner

Founder & Managing Partner

Youssef Salem
Youssef Salem

CFO at ADNOC Drilling

CFO at ADNOC Drilling

Ramzi Halaby
Ramzi Halaby

Partner-Silicon Valley Venture

Partner-Silicon Valley Venture

Zafer Younis
Zafer Younis

Capital Formation | Tech Investor

Capital Formation | Tech Investor

INNOVATION

Leading Research
and Tech Collaboration

Leading Research
and Tech Collaboration

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What we bring

What we bring

Join our established program designed to propel ambitious projects forward rapidly. Benefit from expert guidance, strategic support

Join our established program designed to propel ambitious projects forward rapidly. Benefit from expert guidance, strategic support

Capital injection

Flexible investment at any stage — pre or post-money — structured around the business, not a template.

Capital injection

Flexible investment at any stage — pre or post-money — structured around the business, not a template.

Operational support

A dedicated corporate ops team at HoldCo level, embedded across every portfolio company from day one.

Operational support

A dedicated corporate ops team at HoldCo level, embedded across every portfolio company from day one.

Network & connections

A curated network across tech, government, enterprise, and key regional ecosystems built over years, not months.

Network & connections

A curated network across tech, government, enterprise, and key regional ecosystems built over years, not months.

Stage agnostic

We don’t wait for the perfect moment. From idea stage to scaling businesses — we invest wherever the opportunity is real.

Stage agnostic

We don’t wait for the perfect moment. From idea stage to scaling businesses — we invest wherever the opportunity is real.

Ecosystem synergies

Portfolio companies don’t operate in isolation. They collaborate and compound value across the SMPL family.

Ecosystem synergies

Portfolio companies don’t operate in isolation. They collaborate and compound value across the SMPL family.

Portfolio

Portfolio

We invest in, build, and operate businesses across technology, health, F&B, and real estate.

We invest in, build, and operate businesses across technology, health, F&B, and real estate.

SMPL Health

Blood testing and biomarker analysis transformed into actionable, personalised health intelligence.

SMPL Tech

UAE-first AI & AR platform for home vegetable gardens, from design through to maintenance.

SMPL Company

Program highlights

Program highlights

The SMPL provides founders with a structured pathway to mentorship, traction, sales, fundraising, technology, and community support. The program features both group meetings and individual team sessions, complemented by a course from IE Business School, renowned as one of Europe's premier institutions.

The SMPL provides founders with a structured pathway to mentorship, traction, sales, fundraising, technology, and community support. The program features both group meetings and individual team sessions, complemented by a course from IE Business School, renowned as one of Europe's premier institutions.

Kick-off

Participants will engage with the Accelerator and Fund teams, program mentors, and networking opportunities. In the first week, startups will receive a comprehensive acceleration program presentation, along with personalized work schedules for each team.

Meeting mentors and beginning individual work

Startups will meet the accelerator team and strategic mentors focused on business growth and rapid development throughout the acceleration program

Goals set, now it's time for hard work

Teams execute plans, preparing to launch pilots and integrate products into SMPL and partners' ecosystems, with flexibility to adjust strategies as needed.

Concluding the outcomes

Startups review program results, finalize products, and plan next steps with guidance on growth strategies and investor communication.

Last step

Startups present their program achievements to secure funding from SMPL and other VC funds. Demo day expands their networks, connects them with potential partners, and grants access to additional technical and financial resources.

Mission

Mission

We back people and businesses worth backing
and we stay in the room long after the deal is done.

We back people and businesses worth backing
and we stay in the room long after the deal is done.

About us

About us

We are a lean team with deep roots across technology, real estate, health, and consumer. We’ve built companies, run operations, and invested capital — which means when we sit across the table from a founder, we’re not guessing. Our portfolio companies get access to people who have done it before and want to do it again with them.

We are a lean team with deep roots across technology, real estate, health, and consumer. We’ve built companies, run operations, and invested capital — which means when we sit across the table from a founder, we’re not guessing. Our portfolio companies get access to people who have done it before and want to do it again with them.

25M+

Capital invested

15+

Years of experience

25M+

Capital invested

15+

Years of experience

Our Partners

Our Partners

SMPL envisions a world where innovative startups disrupt industries and shape a more prosperous future.


SMPL envisions a world where innovative startups disrupt industries and shape a more prosperous future.

Goals

Portfolio

Who we are

Blog

Goals

Portfolio

Who we are

Blog

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